Client: gaia Store

Category: Packaging and Branding

gaia Store offers everyday products for a sustainable and plastic-free household.

Their main products are beeswax wraps that are handcrafted in their manufacture in Hamburg. Beeswax wraps are used to wrap food and replace clingfilm out of plastic. The mission of gaia Store is to educate people about the environmental consequences of plastic waste and show green alternatives. I redesigned the beeswax wraps packaging. Based on designelements I defined I designed a brandbook, postcards, a set of icons and more printmedia to create a uniform external image.