Client: Herrmanns neue Kleider
'Herrmanns neue Kleider' is a small fashion store that sells exclusively selected clothes and accessories. Since the family-run business celebrated their 25th anniversary in 2019, they took the opportunity and hired me to redesign their website.
After identifying the unique characteristics and philosophy of the store and the people behind it, I worked out requirements regarding design and structure of the website.
Most relevant points are: all the lovely details in their store, their handpicked collections and the very personal relation between colleagues and customers. For the website I used colors that reflect the modern and stylish interior of the store. I chose a design that is clean and cheerful at the same time.
I gave every page a welcoming and personal touch by using closeup pictures, customer voices and a tonality that supports the sense of well-being.