'SMAG – Soziales Miteinander aktiv gestalten‘ is a non-profit association that stands up for political education and cultural exchange. When they started their activity in 2017, they were in need of a logo and corporate design. Together, we identified their desired public image, communication goals and target group to be able to create an appropriate, eye-catching look. Designing the logo to visualize the topic ‘communication’ in a modern and minimalistic manner was my first step. Based on this I developed main corporate design elements, which represent diversity, creation and fun.