Client: Persil

Category: Social Media Content

The german detergent manufacturer 'Persil' set the goal to address a much younger target group on Facebook. After doing some research we defined two relevant target groups. The first one: Young adults, especially students, who moved out from home to live on their own or in shared apartments. The second one: Young families or families to be. Both groups use Persil because they know it from their own parents and connect a feeling of trust, security and comfort with the product. We figured out relevant content for each target group and did an eye-catching redesign.